May 2019


Welcome, read more about the latest Action news

On this page you will find all in-depth information from the first quarterly newsletter. We always want to improve and optimize, therefore we welcome your feedback! We invite you to comment or tell us what you would like to see in the next edition of our newsletter through this e-mail address: [email protected]. Looking forward hearing from you. Happy reading!


Continuous growth of Action

As you are aware, Action continues to grow at fast pace. During 2018 we opened 230 new stores across 7 countries and year to date already already 60 new stores have been opened. This has been realized in close cooperation with our suppliers.

It is our ambition to continue to grow by opening more new stores and by entering new markets. It may not come as a surprise - given our current store and logistics network - that Action is exploring neighbouring countries like Slovakia, the Czech Republic, Italy and Spain. Today, no decision has made yet on when to enter which market but we urge you as a supplier to prepare for those markets before 1 April 2020. From a legal, packaging (languages) and network perspective we ask you to be prepared to ensure that we can grow together as successful partners.

You will soon receive a letter in which we will share changes in the way of working as a result of the developments. Among other things we will share our packaging requirements, a new confirmation sheet and adjusted delivery conditions.


Our sustainable policies

Our Action Social Responsibility (ASR) strategy is our roadmap to doing business while respecting human rights, trading ethically and protecting the environment. And that means both in our own operations and in our supply chain. The ASR strategy covers four areas: Product, People, Environment and Good citizenship.

In order to live up to Action’s environmental and social ambitions, we have been refining our approach to the use of resources, developing policies to foster their sustainable sourcing. We have developed three policies. The following policies have been developed:

Responsible Cotton Policy
Responsible Timber Policy
Responsible Chemicals Policy

We are currently working on a fourth policy: Responsible Packaging Policy. You will receive this policy in the following weeks. We will also publish the policies on our website to openly commit to them and the content herein. We urge you to cascade the information and requirements within your own company as well as throughout your supply chain in order to ensure the best possible implementation and outcome.

The policies might be applicable to parts of the assortment you offer to Action. So please pay attention to the requirements and targets of the policies. Our confirmation sheet will be adjusted accordingly the policies. You will be informed on a short notice.

If you have any questions or remarks, please feel free to contact Greta Sommer (Ethical & Environmental Officer) at [email protected].

We are looking forward to work together with you to take the next steps in our efforts to make a positive impact while doing good business. Want tot read even more on this subject? Please check out our Action Update 2018.


7 distribution centres in Europe

Our distribution centres (DCs) are the foundation for our growth. The more efficient and reliable our distribution centres, the better we can satisfy our customers in our stores. In 2018, we made solid progress in the construction of the sixth DC in Belleville (near Lyon) and the seventh in Peine (near Hannover). Both DCs were up and running in early 2019.

Meanwhile, Action continues to invest for future growth, devoting a great deal of time, effort and money to improving our organisation and our supply chain infrastructure. We will open an additional three DCs before the end of 2020, including one in Osla (Poland) in Q3 2019 and two more in Bratislava (Slovakia) and Verrières-en-Anjou (France) in 2020.

These investments in new DCs will facilitate our continued store roll out in our existing and new countries.  All our DCs outside the Netherlands are operated by renowned logistic service providers (XPO, Fiege, Kuehne + Nagel and Neovia). We have chosen for those partnerships because of the experience and knowledge of these firms in our international markets.

We strengthened our capacities and expanded the supply chain team by hiring experienced senior managers. The DC expansion is also being accompanied by the roll out of new IT systems to support end-to-end supply chain planning.


DC multi-layer network

We will move from our current network with one direct stream to DCs to a Multi-layer network with hubs and cross-docks for differentiated streams and stocks upstream. A Multi-layer network pushes inventories more upstream and differentiates flows for a better performance. The hubs and DCs to be opened in 2019/2020 will give more flexibility and make it easier to have the right stock close to our stores. For example: Outsourced hub close to Marseille will serve the DCs Labastide and Belleville. A hub receives large inbound volumes for multiple DCs, deconsolidates inbound containers and palletises the goods. A central inventory keeping decreases inventory in the chain. It enables late allocation of inventory to DCs through central stock holding and it facilitates higher service levels to stores.


In Action for SOS Children’s Villages

As a rapidly growing retailer, Action plays an important role in society. As the fourth building block of our Action Social Responsibility strategy we have defined Good citizenship: we contribute to society and serve local communities. At the end of 2017, we signed a partnership agreement with SOS Children’s Villages, which took off during 2018. By supporting SOS Children’s Villages, we can help in countries where we operate our stores and in countries where we source products from suppliers and manufacturers.

Just like Action, SOS Children’s Villages is an international organisation, which works in 135 countries and territories, and helps vulnerable children by providing them with a loving home. Would you like to read about the results of our partnership in 2018? Check page 28 in Action’s Update 2018!


As Action we run the Amsterdam Marathon for the fight against cancer. Will you join us?

In the past years we participated in the Amsterdam Marathon with a few hunderd colleagues. This was not only for the sport, but at the same time we were raising money for the fight against cancer.

Since nine years our ceo, Sander van der Laan, is a member/chairman of the Foundation UMC Cancer Center Amsterdam. In order to create more awareness and raise money to prevent and cure cancer and to increase the survival rate, the foundation is working together with the Amsterdam Marathon. This year the marathon will take place on Sunday 20 October 2019. Our goal this year is to cross the finish line with a team of 500 colleagues and suppliers. The more people joining the better: Action will donate 25 euro per participant to the foundation. Action also pays for the registration fee and the running shirts. Wouldn’t it be great if these 500 runners wear an Action shirt with logos of companies that support us in the fight against cancer?

Will you support us/join?

We hope that you, as an important supplier to Action, will support us by making a voluntary financial contribution. If so, please send an email to [email protected] with the text: "Yes, we support Action in their race to cure and prevent cancer". You will then receive a confirmation email from us with information.

Amongst you there are probably also enthusiastic runners, so we would like to invite you to join us. There are two options, you can run 8 or 21 kilometres. If you would like to do so, please let us know no later than 31 August because of the availability of tickets. You can do this by sending an email to [email protected] with the text: Yes, I walk the Amsterdam Marathon with Action.

Of course, we fully understand if you prefer to support other charities, so please feel no obligation to respond to our request.