Safe products

responsibly sourced

Direct Import: This is how we ensure product quality, safety and responsible sourcing

We want to ensure that our products are sourced responsibly, that they are safe and perform as they should. This is why we have established close relationships with our international suppliers and why we set clear guidelines for the cooperation. For example our Action Ethical Sourcing Policy defines our expectations in how to treat people, the environment and communities. It prohibits child labour, makes sure workers are paid fair and have a safe working environment. 

In addition, Action is continuously expanding its direct import activities. This enables us to have transparent insights into production processes, because we are directly cooperating with the factories. We have a stronger influence on product performance, quality and safety and can directly contribute to a sustainable production environment.


* Action is member of the amfori BSCI program that aims at establishing a responsible approach to trading respecting the people, environment and communities. The amfori BSCI Code of Conduct aims at setting out the values and principles that members who participate in amfori BSCI strive to implement with their business partners along their supply chains.