Our products are safe

and responsibly sourced

Products & Responsible Sourcing

One of the priorities stated in our ASR strategy is to ensure that the products we offer in our stores are sourced responsibly. This includes the social conditions under which the products are produced, but also their quality and safety. We form partnerships with our suppliers to ensure a collaborative approach to responsible sourcing. We work closely with more than 700 suppliers, amongst which are importers, A-brand suppliers and factories, from which we buy directly. Approximately 40% of our products come from suppliers that are based in Europe, with the remaining 60% coming from Asia. As basis for our cooperation with any supplier serves our Ethical Sourcing Policy, which is our roadmap to a sustainable approach with people, environment and communities. With the clear goal of gaining deeper insights into production processes, we are continuously expanding our direct imports, for which in 2014 we partnered with the internationally-renowned sourcing company, Li & Fung.