We are a responsible



Our people bring Action to life every day. As Action continues to grow, we continue to offer jobs to people of every age, educational level and background. Every store or distribution centre we open creates new jobs. The activities and motivation of our colleagues also depend on the inspiration we provide them. At Action, we really care about our employees and we celebrate diversity. Our workforce represents the diversity of our customers in terms of cultural background, gender and age. No less than 129 nationalities work at Action – in our stores, our distribution centres and our country offices in all seven countries we are active in. We help our employees to grow through training and development programs. We provide them with promotion opportunities whenever we can. One of these trainings is ‘aggression and violence in the store’, which is offered to all Action employees. This training teaches them how to deal with aggressive customers and it makes our employees more confident at work in unexpected situations, but also in their private lives.

Recent results and activities

In 2018, Action hired more than 5,000 new employees, taking the total number of employees to 46,000 by the end of the year.

Action Academy

At our Action Academy, we offer our employees the opportunity to take training courses in different fields and for different purposes. From work safety and systems trainings to leadership training. In 2018, we recorded almost 24,500 participants across our various courses. More than 40% of these courses were dedicated to developing our employees’ soft skills. These include leadership and communication seminars and workshops, in which employees learn how to prevent aggression and violence. Safety training courses, including first aid and firefighting, accounted for around 20% of the courses.

Training programmes for young talents

In  addition to  the  development of   our   employees, we consider  it at  least  as important  to  invest in future generations  of retail  talents. This is why we offer students  the  opportunity to  learn about the nuts and bolts  of an international organisation  via internships. In  Germany  and   the  Netherlands, we   took  this   a  step further:  we worked  on educational programmes  for school  graduates and formed  strong  partnerships  to provide the best foundation for  future career development.

Back  in  2017, we  started the first vocational educational programme  in  Germany  that  offers young people the opportunity to earn qualifications as  a  retail salesman or a  business administrator  in  retail.  In  2018, more than 80   young  people   participated  in   those   programmes. In  the  Netherlands we   partnered  with   SBB  (Stichting Samenwerking Beroepsonderwijs Bedrijfsleven = Foundation for  Cooperation, Vocational Education and  Business), the official  consulting  institution   for   vocational  education. As   a   result,  Action    now    offers  students  and    school graduates   in    the   Netherlands  the   opportunity  to obtain  a   diploma  as   first  salesman  or   retail  manager. Six classes started in 2018 with  more than 80 participants.

Action Scholarship Fund

Last year was  also  the first active year of our  scholarship fund for  the children of our  employees. The Action Scholarship Fund  was  founded in 2017 and  aims  to help our  employees to pay  for  the education of  their children if they cannot afford to finance this  themselves.  In  2018 the children  of  five employees  qualified  for  the sponsorship and  received financial support. This support enabled them to  start  their  education  in  Accountancy, Foreign languages, Agriculture, Construction and  Aviation. This  is  a  good start  and   we  are  looking  forward  to supporting  even more children  in  the future. We  believe in making personal development possible for everyone.

Regular employee satisfaction survey

To  measure our   employee satisfaction and evaluate the levels of engagement across the organisation, we  conduct a  survey among  our   employees: the  “Voice   of   Action”. We follow up  on  the results in each part of  the business, drawing   up    action   plans   to   focus   on    continuous improvement  of    engagement  and    satisfaction  levels. The  last survey was  conducted in  2017 and   92%  of  the employees participated. The  overall satisfaction score was well above European retail average.