Social responsibility:


ASR strategy

As a retailer, serving millions of customers in more than 1,350 stores across seven countries, we are well aware of our impact on society and environment. Governments, agencies and regulators set the regulatory framework in which we operate, providing rules and regulations affecting all aspects of our business. However, we believe that our responsibility extends beyond compliance.

As we grow, our impact on society and the environment is increasing. We are therefore responsible for ensuring sound ethical and environmental practices covering our operations throughout our supply chain and in the communities in which we operate.

For this reason, we have developed our Action Social Responsibility strategy. It is our roadmap to do business while respecting human rights, trading ethically and protecting the environment - in our own operations and in our supply chain.

The Action Social Responsibility strategy has four building blocks, each closely related to our business:

Action Social Responsibility Strategy

  • Product: We want to make sure that our products are safe, of good quality and are produced sustainably, e.g. we set the frame, implement and control proper working conditions for products that we import directly with support of an agency.
  • People: We want to be a responsible employer. This includes that we offer jobs to people of every age, educational level and background, that we develop our employees and ensure a safe working environment.
  • Environment: We try to minimise our impact on the environment as much as possible in all areas of our business, from the stores, to the distributions centres and the transportation of our goods up to the headquarters.
  • Good Citizenship: We support the local communities of our stores, as well as communities where we produce.