We are Action

A fast growing, international non-food discounter

We are Action

A fast-growing, international non-food discounter with a simple and successful business model operating in the Netherlands, Belgium, France, Germany, Luxembourg, Austria, Poland and the Czech Republic. We lead on price and differentiate on surprise. We are known for our affordable everyday products. We offer around 6,000 different items in our stores, with more than 150 new products every week. We sell A-brands and private label products. Products that make your life easier, better and more fun. Good quality products that add value to your life. Because despite our low prices, we make no concessions to the quality of our products. Quality, sustainability and transparency are important for us.