Our

values

Our values

Action’s people make the difference: our employees in the stores, in the distribution centers and the offices. Everybody contributes to the company and its developments with his or her own experiences. Despite our different backgrounds or our position within the company, we all have one thing in common: we identify ourselves with and live by the values of Action. It is the core of our success as it sets the basis for how we interact with each other, with our customers and our business partners.

Customer-focused

Customer focus
Everything we do is designed to increase the value our customers find at Action, both in the items themselves and the shopping experience.

 

 

 

 

Teamwork

Teamwork
It takes more than hard work to succeed. We approach our goals with discipline. We do what we promise and we do it on time. We concentrate every day on what matters to our customers. Each and every one of our 41,000 employees takes his or her responsibility.

 

 

 

 

Simplicity

Simplicity
We find that the simple way is usually the best. That is why we focus on one single formula and one format across all our stores, distribution centers and offices. Simple solutions and structures lead to faster decisions and execution. That enables us to grow fast, keep costs low and focus on our customers.

 

 

 

Discipline

Discipline
Delivering over 150 new products each week in such high volumes requires clockwork precision and consistently high levels of coordination and communication. Our solution is easy, yet effective: a strong team spirit, collective goals and the will to support each other across disciplines. We take action together.

 

 

 

Cost-conscious Cost conscious
We work hard every day to lower costs to the minimum so that we can deliver the lowest prices. We buy in huge volumes to get the lowest price possible. Everything from store location to truck configuration is designed to generate as many savings as possible, which we can pass on to our customer. 

 

 

 

Respect

Respect
We are respectful every day. That means we are polite, honest and trustworthy with customers and colleagues alike. We do what we say we will do and always aim to make a positive difference. Our heritage is Dutch, but our promise and our values are universal and all-inclusive. We are no-nonsense, but that never means indifferent.

Code of Conduct

During this time of rapid growth, it is important that we stick to our DNA: the values and discipline that have brought us to where we are today. The way we work and interact with each other and our customers is the basis of who we are, what we can do for our customers, and our success. We have described this (co-)working method in a code of conduct. The code is intended for all Action employees.

Click here to view PDFRead our Code of Conduct (PDF)